The incumbent will be responsible for marketing of mass liabilities, NPD and digital savings portfolios of Axis Bank. He/She will also be responsible for deepening the existing liabilities portfolios to drive an increase in account balances and products per customer. Key Result Areas The role includes - Branding and marketing of all mass, mass affluent, digital liabilities products of the bank (all Savings accounts except premium accounts, Priority & Burgundy) - Manage marketing activities of all innovations in liabilities (products / programs) - S/he will be responsible for developing the product positioning and messaging that differentiates these products in the market - S/he will be responsible for implementing 360 consumer engagement programs to deepen/ cross sell/ up sell or acquire new to bank customers. - S/he will be responsible for the design and execution of all branding and communication material including sales aids and other selling tools. - S/he will be responsible for mining consumer insights, generating new marketing ideas, planning and executing GTM to help tap into these segments. - S/he will be expected to manage the marketing budget assigned to his/her portfolio of products. Key Relationships Retail Liabilities Product and Portfolio teams, Digital Savings Business team, Advertising Agencies, Direct Marketing Agencies, Digital and Social Media Team, Media Team

Mumbai

Axis Bank - Brand Manager - Retail Liabilities 

Axis Bank - Brand Manager - Retail Liabilities  ,Job Description for Axis Bank - Brand Manager - Retail Liabilities  in Axis Bank in  Mumbai for (2-6) years of experience. Apply Now!

Job Description for Axis Bank - Brand Manager - Retail Liabilities  in Axis Bank in  Mumbai for (2-6) years of experience. Apply Now!