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Manager Human Resources at Axis Bank
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Axis Bank - Assistant Vice President - Digital Banking Analytics (18-29 yrs)
AVP: Digital Banking Analytics
Location - Mumbai
Requirements:
Work Experience - 5-8 years post MBA/ B.Tech (Tier 1 institute)
Preferable industry of the candidate - BFSI/ Consulting/ Telecom/ Pure play Analytics
- The candidate should be proficient in SAS/ SQL/ Python and should have experience in any other statistical or programming language like R, Java or Scala etc
- Should have exposure to at least 1 of the digital marketing/ analytics tools like Google Analytics, Adobe Omniture, IBM Vizury etc
Role Description:
- Build the analytics framework for increasing/ maintaining customer engagement across digital channels
- Leverage analytics to drive insights for optimising customer experience on Digital channels - Internet Banking / Mobile banking platform
- Set up, maintain and track tags using Google Tag Manager and Google Analytics to carry out traffic analysis
- Recommend and implement methods of tracking & measuring effectiveness of digital channel activity
- Contribute to digital analytics strategy, developing and communicating best practices for digital metrics and delivering initiatives that maximise performance
- Create eligibility and monitoring framework for cross sell marketing and sales campaigns
- Pro-actively working with Product/Marketing/ Tech team to drive business strategies
- Create digital information assets for consumption of broader business intelligence team
- Should have advance knowledge of excel
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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