Awok.com - Specialist - Search Engine Marketing

- Oversee the Interactive Marketing strategy and daily efforts of our company, which include : Keyword Search, Display Media, Contextual and Behavioral Ads, to include the Social Networks.

- Leverage web analytics data to understand conversions and ROI, while improving campaigns.

SEM Campaign Manager Responsibilities :

- Responsible for the management of the CPC & Display campaigns (AdWords, Bing, 2nd tier engines, vertical portals or channels, etc.)

- Keyword research

- Leverage web analytics data to understand conversions and ROI, while improving campaigns

- Developing ad copy

- Engine selection & budget allocation

- Landing page selection

- CPC and bid management

Overall account strategy :

- Monitor advertising budget and increase clients ROI and conversion performance through recommendations of new strategies and ideas to test.

- Report internally to management on performance, results and campaign challenges, along with new ideas.

- Research new advertising channels or platforms that could help improve digital marketing performance.

- Optimize efforts through analysis of data and analytics intelligence.

Desired Skills and Experience :

- Best Practices knowledge of Search Engine Marketing tactics and guidelines preferred.

- Must have at list 5 years experience with Cost Per Click & Display advertising networks to include Google Adwords, Yahoo, MSN AdCenter, ASK, Verizon, etc

- Preference given to Google Adwords Qualified Individuals and those with knowledge of Google Desktop Editor.

- Ability to select keywords, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics.

- Ability to analyze data through web analytics.

- Strong knowledge of Google Analytics preferred.

- Attention to detail and ability to multi-task successfully a must.

- MS OFFICE skills required especially Excel.

- Analytical thinker able to come up with solutions, Problem solver.

- Works well under pressure and deadlines.