Key Accountabilities: Marketing & Brand Management - Design & chart out effective marketing strategies that contribute towards enhancing revenues & growth - Expansion of new age/ traditional marketing platforms best suited for current business environment - Determine, manage & deliver the results within stipulated budgets - Discern upcoming trends and formulate strategies to maximize growth and profitability - Create visually enhanced campaigns to place company as market leader. - Design & Implement ATL & BTL activities across platforms ensuring ROI on marketing budget. - Design, develop & implement effective and consistent brand experience framework across all stake-holder touch-points; ensure Brand Framework Adherence across all brand touchpoints - Manage the brand identity, brand architecture and go to market communication strategy for the Company and its businesses - Lead and build robust marketing analytics and reporting mechanism Digital Marketing & PR : - Plan and deploy overall digital and performance marketing strategies that shall enhance the digital presence of the brand across platforms. - Lead multiple digital marketing experiments and initiatives across channels, with aggressive timelines and successfully execute on time and on budget - Bring improvement in design, content & usability of website & app. - Lead content marketing to have a thumping impact. - Manage and build end to end Press, media and PR communication plan for the organization. - Manage relations with agencies, press, and timely outreach to garner maximum coverage. - Should be able to create & lead visually impactful marketing campaigns. Market Research : - Develop market intelligence on product and competitors to create and maintain niche - To work closely with Sales channels to understand the end-to-end customer-experience and new product opportunities through voice of customer research, internal focus groups and stated channel requirements. - Drive product positioning basis well researched consumer insights Who will be the right fit : - You come from tier 1 MBA institute with upto 15 years of relevant experience in high growth organizations - Strong interpersonal and collaboration skills to manage a multi-fold role. - Demonstrated success in building memorable brands & products with limited budget. - You thrive in fast passed environment with depth in revenue growth and breadth in performance & growth marketing strategies. The ideal candidate should be able to bring right focus to the marketing department to create a niche and contribute to the topline through right marketing interventions. He/ she would then accordingly be able to deploy all the strategies towards this single focus area.

Mumbai

Awfis - Senior Vice President - Marketing - IIM/ISB/MDI/FMS 

Awfis - Senior Vice President - Marketing - IIM/ISB/MDI/FMS  ,Job Description for Awfis - Senior Vice President - Marketing - IIM/ISB/MDI/FMS  in AWFIS in  Mumbai for (8-15) years of experience. Apply Now!

Job Description for Awfis - Senior Vice President - Marketing - IIM/ISB/MDI/FMS  in AWFIS in  Mumbai for (8-15) years of experience. Apply Now!