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Senior Consultant - Non IT at Skyleaf Consultants
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AVP/VP - Performance Marketing - D2C (7-12 yrs)
Job Description:
- Plan and execute all digital marketing, including SEO/SEM, marketing database, social media, and display advertising campaigns
- Designing; building and executing campaigns on Facebook, Google, Twitter, and affiliate channels as per plan
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Optimise install campaigns to improve cost per install, installation rates, and post- install performance.
- Manage all the programmatic campaigns - from ideation to media planning and optimization.
- Measure App engagement metrics like MAU, DAU, and Converting users regularly.
- Drive app acquisition and engagement efficiencies through campaigns using targeting techniques, innovation, and creative excellence.
- Identify trends and insights, and optimize spend and performance based on the insights
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize the user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimizes user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Managing budgets and finances for digital marketing initiatives for the organization.
Job Description :
Experience in leading and scaling user acquisition in a D2C business is a must.
- Adwords, social media marketing (Facebook, Twitter), content marketing, affiliate channels and google SEM.
- Hands-on experience in designing and launching digital media campaigns across digital platforms such as Facebook, Google, RevX, Criteo, etc. for the eCommerce industry
- Hands-on experience in using analytics tools like Clevertap, Appsflyer, and Adobe Analytics
- Strong orientation towards data gathering, problem-solving, experimenting, and iterating with the results, to arrive at the right solution
- Customer-centric and problem-solving mindset
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Experience in setting up and optimizing Google Adwords campaigns
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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