Job Description

Job Title: AVP/ VP - Marketing Strategy & Product Development

Job Role:

Manage the following functions for the company:

New product development

Management & expansion of medical provider network

Branding & marketing communications

Retail engagement strategy and campaigns

Corporate engagement programs

Duties & Responsibilities

Conceptualization, development & launch of new products as per business requirements & opportunities

Relationship management with existing medical provider network and quick expansion of network based on requirements

Designing & implementing the overall customer engagement strategy for the company, including segmented offerings based on customer profiling and usage patterns

Driving increased usage of the company benefits by customers and thereby increasing customer retention rates within defined timelines

Conceptualization & implementation of engagement programs for the company's corporate alliances to ensure account renewal

Custodian of the company brand guidelines - responsible for developing all marketing communication and collaterals- the company website design & management, and designing of online marketing strategies

Skills and Specifications

Comfortable with numbers and with analyzing data to identify distinct patterns and segments

Comfortable with meeting existing & prospective corporate clients to increase business relationship

Constantly monitors emerging trends in the industry & identifies opportunities

Ability to work quickly & effectively in a high demand, team oriented, and fast-paced environment

Excellent communication skills, both written and verbal

Knowledge of marketing and branding principles, especially of online marketing strategies

Education and Qualifications

Preferably MBA from a premier/ reputed institution

4-5 years of work experience if above condition is met

Relevant experience in handling marketing strategy & product development, along with understanding of customer segmentation & engagement campaigns

Senior Product Manager- Credit Cards/ Banking/ Telecom/ E-commerce could be a good fit; alternatively we could look at people working in corporate insurance brokers with relevant experience

Compensation

The compensation package for this position would be in the range of INR 12-20 lacs depending on candidate experience and vintage.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.