AVP/VP - Marketing - Steel/Cement Industry

We are looking for Head of marketing, for a reputed client in Pune.

Mandatory from steel or cement industry.

Job responsibilities:

A. Market Research & Competitive Analysis

a. Analyse published data and statistics regarding market

b. Keep close tab on customers future plans and steel requirement

c. Evaluating past performance of a product or service's sales

d. Analyse import data and recognise opportunities for import substitutions

e. Commission surveys or studies whenever required

f. Co-ordinate research projects

g. Periodic competitive analysis:

i. Conduct research and gather information on competitors e.g. production levels, pricing, new equipment, new product development etc.

ii. For competitors who may go bankrupt/ have other temporary problems, check if we can capture their market

h. Participate in exhibitions to promote company's products

B. Development of new grades:

a. Target OEMs for development of new grades / acquiring business in other grades

b. Target approvals in various industry segments which comply with target contribution

c. Update Senior Management about the need to upgrade any equipment in-line with market requirement, or from strategic point of view

C. Reporting & MIS

D. Order Booking & Sales

E. Internal Systems Management

F. Collections & Credit

G. Leadership