AVP/VP Marketing @ an ecommerce brand
Apply only if you are an MBA graduate from Tier 1 College
- Own and improve marketing KPIs for the business and the brand.
- Direct responsibility/ownership of sales originating and converting on digital platforms (website and Apps)
- Clearly articulate the brand positioning/identity and ensure that every communication, collateral and product is in line with that positioning
- Joint ownership of the online originated and offline converted sales
Job Expectations :
- Working with multiple agencies (creative, media and more), providing them clear directions/briefs and ensuring high quality output from them
- Build and manage internal team of creative designers, copywriters and stylists and provide right guidance and mentorship to them
- Develop deep understanding of online, social and search ecosystem and use the same for efficient use of these platforms
- Build and manage the online marketing team
- Build and manage the customer loyalty and retention practice within the marketing team
- Research and interact with customers regularly and use those inputs to refine marketing as well as product strategies within the company.
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