AVP/VP/Head - Credit Card Marketing - Bank

Designation - Head, Credit Card Marketing for a Leading Bank

Level - AVP/VP

Role Description :

Run marketing for the credit cards business for Bank, including but not limited to:

- Develop the branding, co-branding and variation strategy for the business

- Develop the card designs, welcome kit and other collaterals

- Create and execute the go-to-market launch plan

- Use customer insights to develop the marketing strategy for the vertical, and ensure that its delivered as per business and brand expectations.

- Lead partnership marketing initiatives

- Identify & deploy clutter-breaking and effective point-of-sale marketing initiatives

- Run loyalty programmes to increase usage and build brand stickiness

Requirements:

- Must have experience in marketing credit cards in a bank

- Must be customer focused and insights driven

- Must be a thinker and a doer - have the ability to strategize but also to execute the strategy