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AVP/VP/Head - Credit Card Marketing - Bank (8-15 yrs)
Designation - Head, Credit Card Marketing for a Leading Bank
Level - AVP/VP
Role Description :
Run marketing for the credit cards business for Bank, including but not limited to:
- Develop the branding, co-branding and variation strategy for the business
- Develop the card designs, welcome kit and other collaterals
- Create and execute the go-to-market launch plan
- Use customer insights to develop the marketing strategy for the vertical, and ensure that its delivered as per business and brand expectations.
- Lead partnership marketing initiatives
- Identify & deploy clutter-breaking and effective point-of-sale marketing initiatives
- Run loyalty programmes to increase usage and build brand stickiness
Requirements:
- Must have experience in marketing credit cards in a bank
- Must be customer focused and insights driven
- Must be a thinker and a doer - have the ability to strategize but also to execute the strategy
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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