AVP/VP - Growth - Manufacturing

- Ideate strategic execution plans to drive new user growth and revenue for the category

- Analyse user acquisition data and collect user insights periodically to build efficiencies in campaigns and share feedback with business and quality teams for product improvement.

- Key negotiation activities to liaise with educators to further augment ideation and successful execution of planned campaigns. Increase distribution channels for the business by inking strategic partnerships with relevant channels / partners.

- Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth

- Manage a team to drive operations and execution for the planned initiatives

- Collaborate with cross-functional leaders - marketing, design, business and legal to ensure efficacy of planned campaigns/events.

- Test and optimize marketing tactics for customer acquisition (e.g. online events, creative workshops, partner channels, collaborations)

- Propose creative new projects, that attract prospects and improve the conversion funnel

- Conduct and present competitive analyses and market research