Director at Zend Consulting Services
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AVP/VP - Digital Marketing & Performance - Insurance (8-18 yrs)
Our client is a large Insurance Organization and this requirement is for their Bangalore office.
They are looking to hire a Head of Digital & Performance Marketing. The incumbent will be responsible for:
- Manage digital endeavors and help the company establish leadership in the category
- Define and execute the company's digital strategy
- Drive Digital Transformation to benefit all stakeholders including Customers, Distributors, and Employees
- Lead the digital brand marketing activities, including SEO, Content Marketing, SEM & Performance Marketing campaigns
- Generate leads for all sales channels using digital channels.
- Work with IT to equip the organization with best possible infrastructure and deliver best in class experience across devices.
- Manage existing portals like website, mobile applications and drive online renewal & service option take ups
- Design and Implement 360 degree integrated digital brand marketing communication for traffic & lead generation
The ideal fit would be a candidate with:
- 8+ years of experience in Digital Marketing
- 2+ years of experience in an Insurance Organization (MUST)
- Have led teams and strategies in Digital and Performance Marketing
- Have excellent experience in all aspects of online/digital marketing
- Great communication skills
- Be ready to relocate to Bangalore
Vipul Agarwal
Zend Consulting Services
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