Consultant at allabouttalent
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AVP/VP - Category - Home & Kitchen (6-12 yrs)
We are looking at a startup enthusiast with 6 + years of experience for an initial stage startup to manage and scale a portfolio of brands under the below-mentioned category :
Personal & Beauty care or Home & Kitchen
Key responsibility :
- Take brand ownership and provide the vision, mission, goals, and strategies to match up to.
- Monitor market trends, research consumer markets and competitor's activity to identify opportunities.
- Translate brand strategies into brand plans, brand positioning, and go-to-market strategies.
- Handle marketing spends and prepare media briefs across different platforms
- Working with internal and external teams to execute plans.
- Responsible for the development and implementation of all communication and point of sales strategies.
- Develops and manages the business's brand strategy as well as corresponding brand elements in order to maximize the brand's equity
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