AVP - Product Marketing - Enterprise SaaS Products - IIM/MDI/ISB

- Own and manage the product marketing strategy, go-to-market plan and execution for the product portfolio, working closely with corporate marketing

- Drive demand generation - inbound and outbound lead gen campaigns - through a mix of digital marketing and inside sales

- Conceptualize and own creation of sales & marketing tools - website content, customer presentations, brochures, data sheets, case studies, white papers, battle cards, tele sales scripts, and email campaigns - to optimally position products

- Conceptualize and own content marketing plans for the product portfolio

- Conduct market research and competitive analysis to support go-to-market activities, including pricing strategy, competitive value propositions, media channels, influencers

- Be responsible for position the portfolio with trade press, analyst community (Gartner, Forrester), and opinion leaders

- Recruit and engage with resellers and channel partners, execute co-marketing campaigns

What You'll Need :

- An MBA from a premier institution

- At least 7-10+ years of experience in product marketing for enterprise SaaS products, targeting global markets

- Experience marketing of products and services to Hi-Tech, Financial services or CPG industries for global markets

- Deep familiarity with the analytics market, and big data and cloud technologies

- Strong experience in digital marketing and content marketing, SEO & SEM practices

- Experience with Google AdWords, LinkedIn campaigns, LinkedIn sales navigator, Salesforce, HootSuite

- Experience in handling digital media & creative agencies, PR firms, lead generation agencies

- Able to work with and collaborate across global teams

- To be a product marketing leader - drive consensus, momentum and have a strong bias for action

- Excellent communication skills: must write, speak and present information effectively