AVP - Marketing - Internet/Online

About the role

We are searching for an experienced Marketer to lead our marketing initiatives & be part of the core team.

The charter for this role will include :

- Owning top-of-the-funnel metrics for the business - this includes leads, registrations, trials, purchases.

- Create & manage marketing campaigns; Own success of the campaigns across channels

- Manage/Execute offline events like conferences/sponsorships/exporter fairs etc.

- Optimizing each part of the purchase funnel (move metrics across the funnel). This means you will have to be a ninja at stakeholder management - work with the product, sales & inside sales.

- Develop strategic partnerships with industry bodies such as exporter associations; leverage relationships to develop and execute webinars, field events and product launches

1. Along with optimizing the funnel, you will be working on:

2. Developing a GTM playbook for SaaS & marketplace verticals

3. Identifying new categories/countries to expand, create and drive expansion plans

4. Building a brand-strategy to establish platform for all exporters

Here's what we're looking for:

- 4-5 years of hands-on experience in marketing (at least 2 years in B2B Marketing), with experience in running field & online campaigns

- Have an entrepreneurial approach; a self-starter who loves to own things end-to-end

- Love ambiguity and thrive in chaos