AVP - Marketing - Health Tech

Responsibilities:

- Develop strategies and tactics to get the word out about our company and drive qualified walk-ins

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partner with key industry players, agencies, and vendors

- Prepare and monitor the marketing budget on a monthly, quarterly, and annual basis and allocate funds wisely

- Oversee and approve marketing material, from website banners to other creatives and case studies

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Analyze consumer behavior and adjust campaigns accordingly

Essential skills:

- Demonstrable experience in marketing together with the potential and attitude required to learn

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Experience in setting up and optimizing Google Adwords campaigns