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29/12 Anish Handa
Managing Partner at Dimensions HRD Consultants

Views:1355 Applications:511 Rec. Actions:Recruiter Actions:34

AVP - Marketing - FMCG (10-14 yrs)

Noida Job Code: 877227

- Builds the brand proposition for the new business to be launched, drives the evolution of the brand and its positioning, bringing it to life in a clear and consistent way that resonates with and motivates the target audiences.

- Identifies risks, opportunities and ensures appropriate strategies are in place to achieve profitable, sustainable business growth & expansion Same Store Growth (Sale and Orders), Top Line Sales, EBITDA & Food Cost.

- Represents the voice of the customer within the organization - brings insights to cross-functional stakeholders across operations, product, design, user experience, engineering, and other executive leadership team members.

- Develops & executes a strong Digital Marketing, Social Media and Alliances strategy for the new brand, building cutting edge engagement and experience for the new age consumer

- Driving Social Media strategy across platforms effectively, building strong Content and Influencer marketing initiatives

- Driving Performance Marketing, Conversion & Increase in ecommerce business

- Building Innovative ways to drive more organic and Direct traffic. Creating digital content to enhance brand image and drive sales through a strong social connect.

- Managing digital media budgets, earned media targeting, SEO, SEM, Precision Targeting

- Driving incremental sales through strong CRM initiatives, alliances, partnerships & strong platform strategy for social media

- Responsible for leading the Pricing strategy that includes (but not limited to)

- Development of the Pricing strategy

- Identifying opportunities for revenue maximisation

- Deploying Data & Analytics based approach while maximizing profits and shareholder value, considering consumer and market demand

- Maximise benefits of customer specific decisions like promotions, discounts etc.

- Strategize, lead, design and execute the National marketing calendar

- Brand Strategy, Positioning and Activation Strategy and execution ownership

- Communication (ATL/BTL) media planning and buying, social media

- Create winning product and communication development for new product launches" National launch, tracking business indices and impact

- Managing Creative & Advertising agencies to deliver high quality creative output to the briefs

- Leads the food / product agenda through innovative & effective solutions in NPD, packaging & product narratives. Owns the go-to-market (GTM) strategy for new products & brands. Uses consumer insights and research to develop the product strategy

- Sets clear objectives and goals, research and defines target audiences, develops marketing and communication strategies, and measures adoption.

- Plans & executes Concept & Product testing in line with the Marketing Strategy

- Store trials, evaluation and analysis; Media Planning and buying

- Identifies opportunities and executes programs for incremental sales through local store marketing initiatives

- Leads and mentor a growing team of marketers across a broad set of functions including consumer marketing, product innovation, brand management, content, and digital marketing.

- Works closely with Supply Chain, Regulatory/Legal and Commercial Leads to implement core business expansion and New Product launches

- Collaborates with brands Global marketing teams and driving synergies for the brand, across India

- Have a business mindset and willing to take up a Business Head accountability in the future

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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