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Director at B Placed Pvt Ltd
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AVP/GM - Marketing - Radio Station - Media House - IIM/ISB/FMS/MDI/XLRI (10-12 yrs)
DEPARTMENT: Marketing
JOB TITLE AVP/GM - Marketing
REPORTING TO: National Marketing Head
EXPECTED QUALIFICATION DETAILS MBA/ PGDBM from a premium B School
Principal Responsibilities -
- Provide leadership and coordination of Company's marketing function.
- Responsible for planning, development and implementation of all of the Company's marketing and promotions strategies, marketing communications, and public relations activities, both external and internal
- Drive alliances centrally and across regions addressing monetisation agenda and connect with consumer segments
- Drive digital adoption pan organisation, and lead digital initiatives closely with radio sales team to ensure client synergies and tap monetisation potential
- Represent Fever in the larger HT group and drive synergy with various group initiatives
- Develop the launch & long term brand strategy and plans (market, segments, benefits and differentiators)
- Develop & implement the marketing strategy & plans (product, pricing, packaging, sales, communication & promotions)
- Strategize & Drive Brand & Digital Marketing Plans across all stations for larger brand prominence
- Drive in achievement of Revenue through timely & strategic deployment of various Marketing Properties/Concepts across stations
- Manage the marketing budgets and monitor performance of marketing initiatives
- Drive cohesiveness and ensure sharing of ideas/ initiatives between the city marketing teams
- Monitor effectiveness of Promotions Activities vs money spent
- Develop short- and long-term plans and budgets for the Marketing/promotions/ public relations program and its activities, monitor progress, assure adherence and evaluate performance.
- Develop, implement and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
Behavioural Skills -
- In-depth knowledge of advertising/promotions/PR and agency processes & procedures
- Work requires professional written and verbal communication and interpersonal skills.
- Ability to motivate teams to produce quality materials within tight time frames and simultaneously manage several projects.
Technical Skills-
- Excellent knowledge of MS Office.
- Needs to be able to analyze and interpret any given data.
Candidate Specifications -
1. FMCG/Telecom/E-Commerce & managed large brands & portfolios
2. Should have worked extensively in the local market.
3. Should have managed teams earlier
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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