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23/03 Kajal Patel
Senior Recruitment Specialist at InfraJobs

Views:9103 Applications:245 Rec. Actions:Recruiter Actions:229

AVP/GM - Brand Development - Marketing Alliances - HNI/UHNI Activations - Real Estate (8-15 yrs)

Mumbai Job Code: 319254

AVP/GM Brand Development Marketing Alliances HNI/UHNI activations - Real Estate

Resumes are invited for a great opportunity to expand the width of the Marketing function at India's foremost real estate organization. Candidates from top b-schools (IIMs, FMS, XLRI, IBS etc) currently working with top FMCG, consumer durables, Automobile or other consumer facing businesses.

GM/AVP : Brand Development Marketing Alliances HNI/UHNI activations, Customer engagement initiatives for flagship brands

Objective : The incumbent/team will be responsible for HNI and UHNI customer acquisition through non traditional channels and brand build across new platforms.

Scope of responsibilities :

- Accompany deep consumer understanding and extend support in creating an integrated marketing strategy in alignment with brand teams

- Spearhead strategic planning and execution of direct marketing activities and lead generation programs for customer acquisition on a monthly cycle

- Establish alliances with like-minded partners and drive lead generating marketing programs

- Lead and coordinate with partners [agencies] / other key departments [sales planning] and thereby ensure proper execution of monthly brand plans

- Create co-branded and stand alone - brand properties- which leverages imagery for the brand

Managerial competencies :

Business :

- Quality of thinking (strategic, structured and analytical, problem solving)

- Strong project manager

- Understand and influence the key functions to ensure strategy delivery

- Result/output-orientated, market-consumer-orientated

Personal :

- Leadership

- Sense of team work and strong communication to build networks

- Never giving-up spirit- able to get action, convince and finally get agreement

- Flexibility, ability to adapt to fast-changing environment

Professional skills :

- Ability to draw conclusions from data and make insightful recommendations in a compelling and persuasive manner

- Draw market & consumer dynamics, competitor's strategy, other relevant category learning.

- Ability to identify patterns, implications, insights

- Ability to set and lead strategic direction

- Experience in innovation process

- Adept at developing the right mix, which involves - communication / creative process, development and promotional activities

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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