AVP - Digital Marketing - Online/eCommerce

Job Description : 

- The incumbent should be an energetic and intuitive marketing strategist with exceptional leadership and communication skills.

- Proven ability to identify opportunities and deliver effective strategies to generate results. 

- Experienced in strategic marketing planning and branding. Adept in online and traditional marketing, and highly skilled in visual communications.

- Would be responsible for driving the brand success & communication in the marketplace.

- To provide feedback for product development and should be able to collaborate; to create, launch and track the performance of product and service offerings in the market.

- Develop, establish and maintain marketing strategies to meet organizational objectives.

- Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives.

- Create effective compelling positioning and messaging with the aid of sales tools.

- Should be able to Create and update market-facing presentation, content for Sales team.

- Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to finished product and execution.

- Understand the approach of key competitors; communicate differentiation to sales and provide input to senior leadership.

- Conduct marketing surveys on current and new concepts.

Skills & Qualifications :

- Master/PGDM degree with a specialization in Marketing from a tier I / II college.

- Minimum 6-8 Years Of Professional Marketing Experience.

- Should be a creative thinker, an excellent listener with strong communication and presentation skills.

- Strong analytical skills and data-driven thinking.

- Experienced with salesforce or similar CRM, web conferencing tools, MS Project; expert-level proficiency with Microsoft Word, PowerPoint, and Excel.

- Experience in setting up and optimizing Google AdWords campaign.

- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).

- Skilled in direct response marketing with ability to craft integrated marketing strategies across all channels and touch points, including website, print communications, online communications and direct mail.

- Ability to communicate with all levels of an organization comfortably.

- Ability to manage multiple projects with varying priority at one time - to deliver results on time and under budget

- Intuitive, Proactive, Collaborative, self-driven, Creative Problem Solver, Analytical, Versatile, and someone who - Thrives Under Pressure