AVP - Digital Marketing - Education

- Graduate/Post Graduate with 8 - 12 years of proven working experience in digital marketing focussing on performance marketing in a high growth start-up culture

- Should have experience in SEO & Paid Marketing

- Solid knowledge of website analytics tools (e.g., Google Analytics, Webmaster and other advanced analytical tools)

- Proficiency with digital marketing platforms and technologies - Adwords, Facebook, Linkedin & affiliates

- Performance Marketing including ideation, execution and reporting of performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email and social media with the team

- Up-to-date with the latest trends and best practices in online marketing and measurement

- Team handling experience

- Self-starter, high ownership & ability to deliver results with minimal supervision

- Data-driven and great analytical skills who find out of the box solutions in the function of marketing

- Someone who is great with people and isn't afraid to roll up their sleeves and get their hands dirty

- Highly creative to find the right platform, ideas and ways to drive business

- Exposure to financial and accounting courses or similar industry