AVP - Digital Marketing - BFSI

Our client is a leading BFSI company in the country.

We are looking for professionals for the role of AVP - Digital Marketing with 10 to 18 years of experience especially into BFSI, out of which 4-5 years of hardcore digital marketing experience.

The role holder will be responsible for:-

- Responsible for end-to-end execution of campaigns from agency briefs to creative development, media planning, campaign execution and measurement.

- Create messaging strategy for key target segments

- Collaborate effectively with cross-functional (sales, customer acquisition, customer engagement, product, PR, legal, finance) teams and external partners (marketing agencies, affiliates, tech partners etc.) to deliver results

- Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, making recommendations for continuous improvement.

- Present to senior leadership regularly to update on key metrics and progress towards goals

- Stay abreast with latest tools, trends, and best practices; test and evaluate their efficacy

- Work effectively in a deadline-driven work environment, where multitasking while maintaining quality and attention to detail are the norm

- Deliver results with strong bias for action in an ambiguous environment

- Build, motivate and develop a team of high performing digital marketing specialists

- Define and execute the digital marketing strategy

Skills required:-

1) Performance marketing

2) SEO and Analytics

3) Branding

4) Communications

5) Experience of handling a team of 12 or more members