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Manager - HR at Pylon Management Consulting Pvt. Ltd.
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AVP - Digital Marketing - BFSI (10-17 yrs)
Role - AVP-Digital Marketing
Client - Fintech MNC
Location - Gurugram
Flexible Shift Timings (as per US Time Zones, till 10-11 pm IST)
Note - 10+ Years in Digital Marketing (Fintech / Banking Start Up Experience preferred) and have managed international market.
Responsibilities -
- Manage end to end planning and executing all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Able to advice on revamping their online marketing technology stack (Google 360, visual IQ etc).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Creative Ideas in identifying target audiences and devising digital campaigns that engage inform and motivate.
- Partnering with internal and external creative/PR agencies to conceptualize and implement the communication on social touch points.
- Work closely with product and sales teams to plan and execute campaigns
- Need to work across all media to create brand solutions.
- Channel management of digital content hubs and all supporting social channels including email/newsletter distribution. .
- Understand digital landscape and how trends, customers, current innovations, etc. can impact business.
- Create a data-driven and results-oriented culture where decisions are supported by market trends, customer-focused research, testing, analysis, and measurement.
- Considering innovative and engaging content design and language for communications to be delivered via the various Digital Communication channels.
- Measuring and analysing campaign results both in-channel and downstream
- Managing messaging stream, cadence & strategy across all Digital Communication channels.
- Meeting with segment leaders from across the company to understand/plan their communication needs.
- Ensure campaign objectives align to business priorities across marketing channels and deliver on financial goals.
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