AVP - Digital Marketing - B2C - EdTech/eCommerce

What you'll do:

You will be the owner for Digital Marketing as a growth lever in India and outside for a B2C education product (app). Via digital marketing, you will enable the product to reach millions of children globally.

You will:

- work cross functionally

- show stable 25% month on month revenue growth within India.

- scale to a revenue of $25K/mo in 3 territories outside India and to 1 million app downloads.

- mentor and grow your team.

- strategize and diversify on marketing channels.

- grow inbound marketing channels.

- optimize spending across all channels.

- work with brand + sales teams to set up a clear predictable route to growth.

- own the success metrics for digital marketing.

- co-own the revenue metrics.

Requirements

- A proven track record of performance marketing. Min 6 years of direct DM experience.

- In-depth knowledge of ad networks and other tools used in performance marketing.

- A knack for both strategic thinking and tactical rigour.

- Ability to communicate with and work together with all stakeholders.

- Deep expertise in analyzing data and taking decisions.

- Experience working with creatives and copywriters (in your own team or agency).

- Hunger for growth