Opening with Leading Private Bank for Delhi/NCR location.

Role Title/Designation : AVP- Digital Analytics - Decision Science Unit

Role Description :

The role would be part of Decision Sciences Unit which spearheads initiatives that helps business leaders to make decisions in the Consumer Banking organization and will cover (but not limited to) :

- Design digital analytics strategy

- Digital Channel design and optimization

- Client value maximization

- Client decision journey design

- Digital Marketing and campaign

- This position will be responsible for designing digital analytics strategy for the bank to ensure data and analytics help maximize client value.

- Interact with BU owners/teams of all levels to review expected outputs, applicability to business challenges, and model measurement.

- Acted as a trusted advisor to the digital team on topics related to digital analytics.

- Responsible for developing, testing, implementing, and maintaining key analysis and models for customer segmentation, cross-sell\up-sell, retention and acquisition.

- Evaluate campaign performance and derive insights leading to strategy development and enhancement.

- Assess analytics opportunities and make subsequent recommendations as to the analytical approaches to be utilized that will drive the most value for the end-client.

- Developing robust Predictive/Prescriptive models to solve critical business problems.

- End to end owner ship of analytics/strategic projects.

- Mentoring other team members.

Why should you join us :

1. Be part of fastest growing bank in India and get deep understanding of BFSI India industry.

2. We are swiftly moving on digital platforms, our App/Website are highly rated by clients.

3. Experience the impact which your analysis creates in the business.

4. Opportunity to regularly interact with CXO /Business heads

5. Solve one of the most challenging problems in BFSI domain

Skills :

- Masters/Bachelors in any quantitative discipline (Business/Statistics/Mathematicsetc.) with strong quantitative skills.

- 5-8 years of analytics experience with focus on digital analytics. Preference of Fintech/Financial/Ecomm.

- Ability to understand business challenges\requirements, design and deliver analysis & mathematically model the requirements.

- Ability to work in ambiguous and fast changing environment and multi task to get initiatives going.

- Have a mindset to create business impact.

- Proficient with statistical\machine learning techniques such as logistics regression, multivariate regression, customer segmentation, CHAID, Random forest, survival analysis etc

- Strong data manipulation skills using SAS and familiarity with relational database design

- Ability to develop models using SAS or other tools like R, Python etc.

- Proficient in Microsoft Office (Word, PPT, Excel) and visualization.

- Strong communication skills (verbal and written)

- Experience in Retail Banking - Liabilities and/or Assets would be a plus.

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