Senior HR at Magnus India Consulting ServicesPvt Ltd
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AVP - Consumer Insights - Qualitative + Quantitative - FMCG/Telecom/Agency/Advertising Firm (10-16 yrs)
Looking for candidates who has good experience working Qualitative Research + Quantitative.
A person who is been working in FMCG, Telecom, Agency or advertising firm
- Will be responsible for shaping and managing research needs
- Lead qualitative analysis of consumer behavior, market trends and competitive landscape to highlight improvements, growth opportunities and new markets
- Design and implement research project to meet the needs of the marketing/content question and can determine which methodology best serves the purpose
- Experience in integrating qualitative & quantitative insights to tell a holistic, impactful story
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