AVP - Brand Management - Advertising Firm

- Brand building and custodian of the brand - help create a brand synonymous with financial growth, trust, and transparency.

- Consumer understanding, market research, ability to work in a VUCA World

- Communication Strategies: suitable to resonate and market to this segment.

- Execution: Coordinate, manage and execute communications plan, initiatives, and activities.

- Budgeting: plan for spending across media and events with proper ROI tracking

- Develop clear briefs to drive smooth and efficient delivery of activities for the affluent consumer segment, ensuring it is tracked and measured appropriately to demonstrate the effectiveness and return on investment.

- Conduct post-analysis to ascertain the efficiency and effectiveness of the initiatives and for ongoing improvement.

QualificationsRequirements:

- MBA with7-10years of relevant brand building / digital experience - startup experience will be preferred -8 years experience

- Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment.

- Ability to think innovatively, shaping and communicating new concepts.

- Commitment to putting the customer at the heart of all development and implementation activities.

- Proficient in data analysis and able to come up with insights and directions from data points.

- Strong project and time management, advertising production, media campaign implementation, and direct marketing with good commercial sense.