Avaada Energy - Head - Brand Marketing

Job Description:

About Avaada :

- Avaada Energy, is the flagship company of the Avaada Group and is one of the fastest-growing renewable energy companies in India. The renewable energy arm has consistently been a top performer in the Indian RE space. It has commissioned a few of India's largest renewable energy projects across 11 states. The company has commissioned the world's largest solar power plant with a capacity of 1.25 GW at a single location by an IPP in Bikaner, Rajasthan. Avaada has an EPC capablility of executing 3 GW per annum renewable energy capacity, and in the current year, we have added 2 GW in 9 months. On the back of strong execution strength, the firm targets a RE installed capacity of 11 GW by 2025 and 30 GW by 2030.

- Avaada Group, known for its rich expertise in EPC, is a leader in executing end-to-end projects. Avaada's path-breaking technological solutions, capacity, quality, execution speed, and total cost of ownership attracted equity funding from marquee investors from across the globe such as Asian Development Bank (ADB, Asia), DEG (Germany), FMO (Netherlands) and Proparco (France). In mid-2021, PTT Group of Thailand became a strategic investor in Avaada. PTT is a renowned business conglomerate with a presence across the entire value chain of the Oil and Gas business. PTT has revenues exceeding US $ 100 Billion and figures prominently in Forbes's Fortune 500 list of most valuable companies.

Key Responsibilities

- Manage and enhance a company's brand or reputation among customers, public, stakeholders and employees.

- Develop marketing strategies for projects, including company websites and social media

- Work closely with the Business Development team on program development and implementation

- Analyze data to determine campaign efficiency

- Ensure creative marketing materials undergo regular review and updation

- Develop and communicate marketing plans, campaign results and project recommendations to senior management team

- Coordinate objectives with marketing, creative, and advertising departments.

- Ensure brand consistency.

- Develop and enrich customer service experience.

- Drive brand growth and loyalty for a number of business areas.

- Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.

- Develop accountability structure for stakeholders.

- Develop and execute brand management plans.

- Create and enhance agency and partner relationships.

- Leverage customer insight data to refine brand management.

- Identify brand-building areas.

- Ensure brand communication for areas of responsibility are consistent with the company and brand positioning.

- Develop and implement media planning, buying, and innovation strategies.

- Coordinate and manage content management and information sharing among departments, divisions and external customers and divisions.

- Provide design and direction for collateral, web, product packaging, and other visual communications media for the company.

- Help promote uniformity and consistency of brand.

- Assist in development and refinement of uniform graphic standards and visual brand strategies.