Senior Manager at Automation Anywhere
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Automation Anywhere - Senior Product Marketing Analyst (5-7 yrs)
Description :
Automation Anywhere is seeking a Product Marketing Analyst
Responsibilities:
- Understand the RPA software market, current and emerging competitive threats, competitors- product strengths and weaknesses in the region
- Respond to sales and marketing requests to inform on market conditions and planning opportunities.
- Systematically gather and assess information to understand the competitive landscape and develop insights that drive action and outcomes
- Formulate competitive sales strategies, positioning, and tools to improve sales effectiveness.
- Work directly with the sales team to help close opportunities
- Work with product marketing to create product content that articulates the benefits & differentiators of our product offerings
- Conduct primary and secondary competitive research with a technical focus on supporting product management roadmap strategy and maintaining a current view of the competitive landscape
- Process and analyze research into meaningful content with actionable insights
- Enable internal stakeholders on research findings
Qualifications:
- Background in quantitative, strategic marketing, market analytics, business and/or market research disciplines.
- Must Have 4+ years relevant work experience in competitive intelligence, market analytics, data analytics, market research, strategic marketing, and/or planning.
- Experience in RPA a plus
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