Auraine Botanicals - Manager - Marketing (7-10 yrs)
Location - Gurgaon
Reporting- CEO and Directors
Qualification- MBA Marketing/sales
Mandatory - Have worked with Luxury and premium product industry.
Job Role:
Brand Strategy/planning for the entire range of company products.
- To develop and build the overall positioning strategies and to sustain the same through various marketing tools.
- Planning/Organizing/Implemen ting overall 360 degree Communication Strategy for the Brand. Coordination with agencies to develop and execute the product Campaigns.
- Planning marketing budgets and meeting these budgets without compromising the impact of the communication.
- Strategizing future growth for the company both in terms of sales and visibility.
- Planning various Promotions & Events - Launches/ Exhibitions /On-ground events etc.
- Research product offerings and competition by analyzing the market research data (the current and past industry trends, consumer behavior and requirements, market competitiveness of products etc.)
- Interact closely with the sales team to analyze the challenges faced by the product in the market and form solutions to address these challenges.
- Market Research tools to understand the brand health on a regular basis.
- Manage Business Development/product launches.
- Preparing SOPs/Manuals for Marketing Division.
- Digital Marketing - relevant forums like Face book, YouTube, blogs etc.
- Sadhna
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