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10/01 Ashish Patel
Co-founder at Audify

Views:354 Applications:73 Rec. Actions:Recruiter Actions:12

Audify - Digital Marketing Manager (3-6 yrs) Premium

Bangalore Job Code: 1030570

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

What does a Digital Marketing Manager do?

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

2. Design, build and maintain our social media presence

3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

4. Identify trends and insights, and optimize spending and performance based on the insights

5. Brainstorm new and creative growth strategies

6. Plan, execute, and measure experiments and conversion tests

7. Collaborate with internal teams to create landing pages and optimize the user experience

8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints

9. Instrument conversion points and optimize user funnels

10. Collaborate with agencies and other vendor partners

11. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

1. BS/MS degree in marketing or a related field

2. Proven working experience in digital marketing

3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

5. Experience in optimizing landing pages and user funnels

6. Experience with A/B and multivariate experiments

7. Solid knowledge of website analytics tools (e.g., Google Analytics, Firebase)

8. Experience in setting up and optimizing Google Adwords campaigns

9. Strong analytical skills and data-driven thinking

10. Up-to-date with the latest trends and best practices in online marketing and measurement

Women-friendly workplace:

Maternity and Paternity Benefits

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