Audience & Data Manager - Media Agency

Our client is the second largest media agency network in the world, with domestic and international clients such as Vodafone, L'Oral, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondel- z International.

About the Role :

Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work. You will be ensuring FPD integration both from a planning perspective, ensuring scaling and relevant deployment and drive audience solutions.

Roles and responsibilities- :

- Ensuring FPD integration both from a planning perspective, ensuring scaling and relevant deployment

- FPD first planning across brand portfolio and efficiency optimization

- Drive audience solutions like ADH and Bridge for planning and deployment

- Integration of CRM and CDP from an audience lens across brand plans

- Use of analytics for audience building and prioritization

- Building and operationalizing the FPD architecture (collection, enrichment , deployment, measurement etc )

Requirements:

- 8- 10 years of experience

- Knowledge of Digital media planning and strategy

- Comfortable with cohort-based audience planning on Meta and Google

- Broad knowledge of media basics and owned asset marketing

- Must have worked on developing campaign reports and analysis

- Comfortable with accessing data from platform dashboards

- Developing campaign result presentations for various stakeholders

- Operational Knowledge of Platform execution on Meta and Google