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Audience & Data Manager - Media Agency (8-10 yrs)
Our client is the second largest media agency network in the world, with domestic and international clients such as Vodafone, L'Oral, IKEA, Paramount Pictures, Chanel, GE, Xerox, Colgate-Palmolive, Chevron, Beiersdorf, Tiffany, Huawei, and Mondel- z International.
About the Role :
Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work. You will be ensuring FPD integration both from a planning perspective, ensuring scaling and relevant deployment and drive audience solutions.
Roles and responsibilities- :
- Ensuring FPD integration both from a planning perspective, ensuring scaling and relevant deployment
- FPD first planning across brand portfolio and efficiency optimization
- Drive audience solutions like ADH and Bridge for planning and deployment
- Integration of CRM and CDP from an audience lens across brand plans
- Use of analytics for audience building and prioritization
- Building and operationalizing the FPD architecture (collection, enrichment , deployment, measurement etc )
Requirements:
- 8- 10 years of experience
- Knowledge of Digital media planning and strategy
- Comfortable with cohort-based audience planning on Meta and Google
- Broad knowledge of media basics and owned asset marketing
- Must have worked on developing campaign reports and analysis
- Comfortable with accessing data from platform dashboards
- Developing campaign result presentations for various stakeholders
- Operational Knowledge of Platform execution on Meta and Google
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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