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Senior Manager - Talent Acquisition at AU Small Finance Bank Ltd
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AU Small Finance Bank - Web & App Analytics Manager (5-10 yrs)
- Develop an In-depth understanding of user journeys on Website/Platforms and generate data driven insights & recommendations to help product business in meticulous decision making.
- End-to-end ownership of key metrics, work with respective product owners to understand areas we need to measure
- Develop strong hypothesis, execute A/B experiments and identify area of opportunities
- Work cross-functionally to define problem statements, collect data, build analytical models and make recommendations
- Identify and implement streamlined processes for data reporting, dash boarding and communication
- Collaborate with Stakeholders for data tracking and implementation of tools like Adobe analytics, Appsflyer, Google Analytics, GTM
- Ensuring implementation of tracking codes on all journeys/apps.
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