- Lead development of platform strategies, including playbooks and best practices for existing platforms, and go-to-market plans for emerging platforms. - Lead development of holistic integrated strategy across social media, influencers and partnerships. - Work with the Product Marketing team to create seasonal campaign briefs and drive cross functional orchestration between various product families. - Hindsight social and influencer campaigns, measuring and analyzing performance and action learnings to maximize effectiveness. - Drive ideation and innovation on social voice, storytelling, and content to bring the brand's multiple product portfolio's to life. - In close partnership with the Agency Partner, lead development and implementation of a broad range of content types including video, still imagery, and animations to be leveraged across social platforms. - Identify relevant social media trends and translate into unique and ownable concepts for the brand. - Develop influencer strategies that maximize effectiveness against our objectives, execute in partnership with the relevant product marketing teams. - Create community building and user generated content strategies that drive brand awareness and engagement. - Propose new ways to create and distribute brand content across the social and digital ecosystem, including virtual experiences, editorial partnerships, and brand media. - Provide thought leadership and perspective on emerging technologies for adoption where appropriate, to keep the company at the forefront of developments in digital content delivery.

Mumbai

AU Small Finance Bank - Digital Brand & Social Media Manager 

AU Small Finance Bank - Digital Brand & Social Media Manager  ,Job Description for AU Small Finance Bank - Digital Brand & Social Media Manager  in AU Small Finance Bank Ltd in  Mumbai for (5-12) years of experience. Apply Now!

Job Description for AU Small Finance Bank - Digital Brand & Social Media Manager  in AU Small Finance Bank Ltd in  Mumbai for (5-12) years of experience. Apply Now!