Atomberg - Head - Trade Marketing

Trade Marketing - Head

About the Company:

Our mission: To solve the everyday problems of our customers by being truly imaginative in the way we use technology.

Who we are?

- Atomberg Technologies is a Consumer Appliances company that was started by IIT & IIM graduates. We started our exciting journey with energy-efficient fans and will be present in multiple categories in the next couple of years. Fans are based on our patent-pending BLDC motor technology, which saves more than 65% electricity. We are the winners of awards like the National Entrepreneurship Award, Best Climate solver award, Most innovative company in "EE" category awarded by UN, Forbes30under30. We are backed by SEBI Registered investors & the Hero group family office for our growth plan. Till date, we have raised more than INR 350cr.

- Since our inception, we have been successfully growing at more than 100% "YOY" and are determined to be an INR 2500cr company in the next three years. We are the market leaders in our categories, and our products are rated as bestsellers across top eCommerce portals. We are going to launch more products in home appliances like mixer grinder and Large Appliances.

- Today we are a team of more than 400+ professionals challenging the status quo every day with a straightforward question "Why not?".

What keeps us going?

1. We ask ourselves the hard questions

2. We say "why not" instead of "why bother" when tasked with solving a hard problem

3. We aim to be at forefront of making Indian homes smarter and propelling them into Future .

About the role:

Position: Trade Marketing Head

Experience: 4 to 8 years in Trade Marketing

Qualification: MBA ; 2012-2016 pass out

Job Description:

- Design Trade Marketing Strategy development to attain defined business objectives throughout product categories focusing markets

- Look after responsibility to manage and monitor Trade Marketing Investments (Measure ROI of each investment) as well as initiate execution

- Provide marketing assistance to sales team through execution of the Organization schemes of the Zone

- To drive the success of effective marketing, advertising, and promotional activities of the brand.

- Ensuring Merchandizing deployment as per prescribed norms to gain visibility share in right set of outlets

- Developing Merchandizing SOPs and Merchandising Manuals for smooth implementation of Visibility solutions/assets in market on time.

- Capturing & Analyzing Market Intelligence reports & leverage the insights to design innovative & unique schemes & activations for the company (including competition

- Design & timely Roll-out of monthly schemes in line with the allotted budget & business guidelines

- Vendor Management - Develop a robust vendor management process

- Develop merchandising manual for zone based on market needs aligning to organization requirement

- Evaluation and Tracking of each merchandising items / outlets

- Evaluate Scheme Effectiveness and suggest changes for same.

- Conceptualizing & Designing merchandises for various Trade Marketing activations

- End-to-end ownership of large-scale Trade Marketing driven activations

- Develop strategy for BTL engagements of channels and influencers

- Managing Stakeholder Programs and taking it to next level

- End-to-end P&L management for trade marketing budget.

Role essentials:

- First-principles thinking ; Actively questioning every assumption then creating new knowledge and solutions from scratch.

- Ambiguity ; Ability to work in an unstructured setup.

- Attitude ; Right attitude to roll up the sleeves and be hands-on.

- Complexity ; Ability to work with multiple stakeholders in a fast-paced and dynamic environment.

- Detail Orientation ; Ability to pay close attention and notice minor details.

Base Location: Mumbai ( Will be handling 4 Zones)