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20/05 Sarita Vishwakarma
AM - HR at Atomberg Technologies

Views:775 Applications:226 Rec. Actions:Recruiter Actions:69

Atomberg - Category Manager/Brand Manager/Product Manager - Product Growth (3-8 yrs)

Mumbai/Navi Mumbai Job Code: 1098765

- Responsible for entire branding, product development, and communication for the Category

- Analyze market trends to understand and evaluate the Size of Opportunities & Generating category extensions

- Coordinate with Sales, R&D, creative, and media agencies to increase brand awareness and market share

- Identify, capture and work on NPD along with R&D and own end-to-end responsibility for delivering new products.

- Analyze market trends, track competition activities and prepare an actions plan for the Category

- Create Channel Specific growth & communication plans

- Develop L3F assets (POS materials, visibility, merchandise) and work with field marketing managers as well as on and off-trade sales teams to ensure effective & timely execution

- Lead the analysis and reporting of market and competitor trends to identify salient business issues/ opportunities

- Understand the consumer and shopper behavior to identify trends in the brand

- Analyze macro-environment trends, consumer behaviors, internal business imperatives, industry scenarios to conceptualize channel-wise volume projections

- Prepare a communication brief detailing the need for category communication, priority market, and target segment for the communication.

Women-friendly workplace:

Maternity and Paternity Benefits

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