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CMO at AstorMueller Shoes Pvt Ltd
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AstorMueller Shoes - Manager - Digital Marketing (5-10 yrs)
We are looking for a hard-working, goal-oriented team player who will play a critical role in building our brand across digital avenues for our premium footwear brands.
Responsibilities
- Be responsible for the eCommerce revenue & growth ownership
- Manage all digital campaigns, from ideation to media planning to optimization and performance analysis across Brand Marketing, Paid Advertising, Email Marketing, Social Media, SEO, etc.
- Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why.
- Design strategies for each stage of the Funnel to deliver best possible results
- Collaborate with internal teams to create campaigns, landing pages and optimize user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points
- Stay ahead of the curve by tracking metrics, analyzing data, identifying emergent trends, researching competitive activity & presenting insights.
- Evaluate emerging technologies & marketing channels and build perspective for adoption where appropriate
- Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
Skills
- Overall Digital Marketing experience of 5+ years
- 3+ years' experience in growth/performance marketing & optimization for a D2C/B2C brand is a Must
- Having eCommerce/D2C experience is a Must
- Should have handled large budget Campaigns
- Key Skills - Paid Advertising, SEO, Email Marketing, Data & Analytics
- BBA/MBA/PGDM in Marketing can be added advantage
- Exposure to premium and luxury market segments can be added advantage
- Should be open-minded, curious and a strong problem solver, and a self-starter
- Strong analytical skills and data-driven thinking
About AstorMueller:
AstorMueller is a multinational company with offices in Switzerland, Romania, and India. We are one of Europe's leading shoe manufacturers for both Men's and Women's shoes with outstanding expertise in development, production, and marketing. As the exclusive long-term license holder of the bugatti and DANIEL HECHTER brands, we are present in 36 countries - with the mission to continuously develop and perfect ourselves and our product. Thanks to our international teams, we operate competently, innovatively, and globally. We act on the maxim "Tech meets Shoe Excellence", meaning we combine our many years of shoe expertise with the advantages of the latest technology. Customer satisfaction is always at the center of everything we do.
Expected CTC in the range of 12-18L
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