We are looking for an enthusiastic Associate Vice President (AVP) of Digital Marketing who will not only execute in the trenches, but also provide strategic leadership, from a market and product perspective, to our management team.
Associate Vice President (AVP) of Marketing duties and responsibilities :
- Take responsibility for annual marketing plan, strategy and team
- Identify and plan differentiated and impactful marketing strategies/materials
- Build, manage and coach a high-performing marketing team
- Drive the implementation of marketing campaigns that meet business objectives and drive leads
- Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
- Work closely with the sales department to align sales and marketing strategies
- Manage marketing budget and expenditures
- Maintain brand standards and ensure compliance across all marketing and communications channels
- Identify competitors and evaluate their strategies and positioning and devise counter-strategies
- Build long term relationships with employees, clients, government officials and stakeholders
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