Associate Project Manager/Project Manager - Market Research Agency

Associate Project Manager/ Project Manager- MR Agency (Remote)

- Design research studies using a variety of primary research methodologies and analytical techniques.

- Lead / participate in telephonic or in-person hypothesis gathering sessions, and moderate client discussions.

- Deliver projects and execute task such as analytical planning, survey analysis, expert interview moderation, generation of insights from research data, etc.

-Prepare realistic work plans, and lead a team to conduct research as per standard industry protocols.

- Prepare client deliverables (PowerPoint reports, research instruments, etc.) for quality and consistency with the original scope/ research objectives.

- Develop PowerPoint presentation to assure effective storytelling, and present insights to clients.

-Support new business development effort with timely materials to showcase our experience and thinking around client problems.

- Solid experience in leading project-based engagements and delivering findings to senior client stakeholders.

- High proficiency in designing and leading engagements for segmentation studies, brand tracking exercises, concept evaluation studies, choice-based task studies, purchase process research, satisfaction, pricing research and any other usage and attitude studies.

- Expertise in leading analytical planning for an engagement, developing research instruments, designing survey samples, managing vendors, delivering insights and presenting recommendations to the clients.

- Exposure in managing fieldwork using multiple data collection methodologies - Online, F2F, CAPI, Intercept surveys, mystery shopping etc.

- Expertise in using advanced analytical techniques such as Conjoint Analysis, Max- Diff Analysis, Segmentation, Regression, Modelling etc.

- Hands-on experience in using multiple statistical tools such as SPSS, Advanced Excel, other tabulation and analysis tools.

- Exposure of managing profitability of accounts, and driving revenue growth through Account Farming and Business Development support.

- Hands-on approach and must work as an Individual Contributor as and when required.