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17/06 Pratyush Medhi
Talent Acquisition at Zyoin

Views:140 Applications:46 Rec. Actions:Recruiter Actions:6

Associate Product Marketing Manager/Product Marketing Manager - Media.Net/Online App Product (3-10 yrs)

Bangalore/Mumbai Job Code: 1112215

Designation - Associate Product Marketing Manager/Product Marketing Manager

Roles and Responsibilities:

- Go to Market Strategy

- Target Market and Competitive Research

- Product Positioning & Feature Conceptualization

- Managing Product Launches

- Content & Messaging Strategy

- User segmentation & identifying targeted marketing strategies

- Product Adoption Growth

- Onboarding Customers

- User Engagement Strategy Execution

- Iterative Testing and Product Improvisation

- Consumer Journey Optimization

- Re engagement Strategies

- Identify and apply cross pollination opportunities

Experimentation :

- Defining KPIs and goals

- Measuring progress & assessing the impact of these products

- Monitor Key Customer Satisfaction Indicators

- Team Building & Management

- Build & manage a team to drive required efforts

- Monitor performance and plan goal setting for the future

- Define processes & roles to be followed for task execution

- Mentor existing reportees & train new joinees

Monetization :

- Drive monetization strategy balanced by a customer centric approach

- Identify new revenue sources and optimize existing ones

- Maximize user LTV using a combination of best working and new market practices

- Analyze ROI from products and manage changes required for maximizing it

Key Pointers :

- Candidates only from Online App based product Company (B2C Companies)

- Candidates must have dealt with online products.

- OTT/ Content/ Entertainment companies are No Go.

- Location- Mumbai and Bangalore

- Time- 2PM-11PM

Women-friendly workplace:

Maternity and Paternity Benefits

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