Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
15/04 HR
HR Manager at Right Brain Recruitment

Views:71 Applications:27 Rec. Actions:Recruiter Actions:26

Associate Product Marketing Manager - Ad Tech (5-8 yrs)

Mumbai Job Code: 1079951

What You Will Do :

Go-to-market Strategy

- Target Market and Competitive Research

- Product Positioning & Feature Conceptualization

- Managing Product Launches

- Content & Messaging Strategy

- User segmentation & identifying targeted marketing strategies

Experimentation :

- Defining KPIs and goals

- Measuring progress & assessing the impact of these products

- Monitor Key Customer Satisfaction Indicators

Product Adoption & Growth :

- Onboarding Customers

- User Engagement Strategy & Execution

- Iterative Testing and Product Improvisation

- Consumer Journey Optimization

- Re-engagement Strategies

Team Building & Management :

- Build & manage a team to drive required efforts

- Monitor performance and plan goal-setting for the future

- Define processes & roles to be followed for task execution

- Mentor existing reportees & train new joinees

Monetisation :

- Drive monetisation strategy balanced by a customer centric approach

- Identify new revenue sources and optimize existing ones

- Maximize user LTV using a combination of best working and new market practices

Required Experience :

- You have 5-7+ of overall work experience

- You have 2-3+ years of relevant experience in marketing/product/online customer success in a technology company or startup.

Leadership Qualities :

- You have the ability to collaborate and build relationships and influence decisions at multiple levels of an organization

- You thrive in a robust environment and align available resources to a common goal

Creative Mindset :

- You have a passion for technology, and a keen eye to identify opportunity in an ever-changing landscape

- You have strong analytical skills geared towards iterative solution of user problems based with data

Problem Solver :

- You are proactive in your approach to problem solving and navigating ambiguity and complexity

Logical Approach :

- You think quick on your feet and can derive actionable insights based on information available

- You are an expert communicator who can lead and manage relationships across organizational boundaries and vendor relationships

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.