Associate Marketing Manager - Consumer

Industry Preference : FMCG, OTC, Nutrition(Only)

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES :

- Demonstrate deep understanding of consumer, competition, category and trade channels.

- Conceptualize, develop and execute entire consumer marketing roadmap; build it from the scratch.

- Well verse in various kind of consumer research to extract key consumer insight/s and building it in a strong communication.

- Lead the execution of the brand tasks across ATL, PR, Activation & Digital

- Accountable for the overall management of brand budget (ATL) to drive the effectiveness and efficiency of spends.

- Track brand performance.

- Lead consumer interactions.

- Chart out and support GTM efforts.

- Liaison with the NPD team for packaging & retail element design.

- Work with the sales team and responsible to drive the top line.

- Manage the P&L of the brand.

- 100% Adherence to company Ethics and Compliance policy.

- Total desirable experience of 5-8 years in Consumer marketing

- MBA Marketing from reputed Institute

- Worked in the consumer marketing team and have driven ATL piece only from a Nutrition/ FMCG/ Healthcare company

- Should have handled an annual digital budget of 30-40 crores and knows how to optimize right investment in the right market to drive better ROI - Strong media planning knowledge

- Should have strong community marketing experience & community business model know-how

- Experience in ATL space; creating and managing content marketing strategies, including the ability to orchestrate every detail and then measure results