Associate Manager - Social & Content - Education

Role overview:

- Contributes to brand & content marketing strategy by leveraging social media to identify and acquire customers.

- Obtains market share by developing social media marketing plans and programs for each product and directing promotional support.

- Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.

- Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.

- Formulating high-quality novel written and visual content for each social media campaign.

- Monitoring the company's brand on social media with key ORM initiatives.

- Building brand awareness by engaging relevant influencers.

- Managing our online communities to ensure respectful and appropriate engagement while responding to comments on each of our accounts.

- Overseeing customer service provided via social media.

- Analysing data to determine whether social media campaigns have achieved their objectives.

Key skills:

- Social Media Marketing experience - developing social media strategies.

- Experience working with and developing a marketing plan.

- Ability to develop the right voice for each social media platform.

- Proven ability to build social media communities with native-1st approach.

- Ability to measure the success of campaigns with native-1st approach.

- Ability to measure the success of campaigns.