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21/04 Khushboo Gogoi
Head - BU(Talent Acquisition) at Analytics India Magazine

Views:229 Applications:38 Rec. Actions:Recruiter Actions:27

Associate Manager - Data Analytics - KPO (5-7 yrs)

Bangalore Job Code: 916697

Associate Manager - Data Analytics, Bangalore Area


- MiQ is the leading marketing intelligence company with technology and people that help businesses win. They are experts at ingesting large amounts of data, modelling data to convert into insights and then actioning these insights through a variety of products and services. Our People have an endearing and unique quality that sets them apart from the rest and that is why our product inspires. Our People make the difference, and our values make the people.

- In short, MiQ makes data valuable, insightful, and intelligent, which helps clients engage customers, grow sales and generate revenue. MiQ offers its clients products and services across Media (which is their programmatic managed media offering), Analytics (custom engineering and data science solutions for business challenges in digital marketing space) and Technology (their technology and analytics capabilities geared for their customers use). They enjoy a 97% client retention rate globally across brands such as Walmart, Barclaycard and Ford.

- MiQ was built 10 years ago by Gurman Hundal and Lee Puri, with its original base in London, UK. Remaining a self-funded business, the company has now grown to over 700 employees, with 15 global offices covering 4 continents. Our business vision is to empower the marketing divisions with the relevant insights so that they can shape the overall business strategy. It is for this reason MiQ has very exciting and realistic growth expectations over the coming years. It is a great opportunity to work across a global business while becoming a key contributor within a growing, winning organization.


- Represent over 450 Client's Globally

- 97% Retention Rate of Client's since Launch

- 700 Global Employee- s, with a 100% Staff Retention Rate in the first 3 years of the business, currently 93%

- Offices in London, Manchester, Hamburg, 10 cities in the US, Toronto, Australia and Bangalore

- Award Winning Infrastructure - Recently voted for the - Best Use of Data- as well as - Best Trading

Team- in UK and - Most Innovative Brand in Mobile- in North America


- PASSION - We love and live what we do

- DETERMINATION - We always find a way to - figure it out-

- UNITY - We back each other and challenge one another

- AGILITY - We anticipate the unexpected, embrace and adapt to change

- COURAGE - We dare to think unconventionally You can find out more about

- Job title - Associate Manager

- Team - Business Analytics

- Reports to - Manager

- Role Type - People Manager

- Key relationships -

- Internal: leads of various teams (campaign, trading, sales/marketing, analytics)

- External: customers


- Responsibility split: 40-60% Individual Contributor, 40-20% People Management, 20% Central Operational Management

- Responsible for driving revenue growth, market sustainability & account innovation

- Primarily focused on team development & individual growth, operational excellence & raising the bar for teammates

- Responsible for driving visibility of the work done within subdivision across other pods

- Actively participate in recruitment, branding and external events organization & driving participation for the same

- Project management and planning for central pipeline

Key Responsibilities :

- Success Indicators/Outcomes

- Analytical Focus -Define the business problem, business gaps and future outcomes for key analytics projects

- Storyboarding and Executive synthesis/summary for T1 Insights

- Take charge of all predictive & prescriptive analytics and execute them hands-on
Campaign Management :

- Keep an eye on the overall health of the portfolio and identify and resolve red flags with the market

- API exploration and new data sources integrations: Initiation & -Ideation and linking to enhanced media activation

- Identify upselling opportunities and driving new media products

- Up-to-date knowledge of the industry: Self-learning & awareness sessions for others

- Insights -T1 & T1+ Accounts Brainstorming & identification of upselling opportunities

- Taking charge of revenue growth projects and driving them alongside A3 and A2

- Drive multi-channel business from key advertisers

- Testing new solutions across accounts, implementing solutions catalogue

- Ensuring equal delivery standards within all analysts

- Raising the bar of insights, being role models for A3

Reporting/Dashboard :

- Central & Regional Project pipeline creation & prioritization

- Project management: Initiation, ideation & scoping, execution management

-Innovative solutions idea pool for BA initiatives

Market Connect :

- OKR alignment and dependency discussion

- Sub-divisional strategy alignment with market

- Improvement in market+analyst connect and streamlining processes

- Taking care of appreciations and escalations

Custom Solution & Local Products :

- Brainstorm ideas with project owners and lay down the blueprint and development plan

- Project Management

- Project pipeline prioritization

Media Products :

- Act as Lead stakeholder for Key Media Products in their region

- Regularly connect with PM to relay product requirements and feedback

- Responsible for automation planning for internal BA projects

- Product Roadmap Review and Alignment

- Divide responsibilities between analyst and product stakeholders

- Operations -Assume responsibilities of Manager when the same is not available or on leave

- Recruitment: Active participation for A3 and AM roles

- Sub-division strategy creation & alignment

- Regional OKR creation & tracking

- Delivery mgmt: Timeliness, Quality assurance & answering business questions- Delivery management for Interns and A1

People & Culture -OKR Creation for reporters in line with team and personal development objectives

- Regular 1:1 with reporters on OKR Tracking

- Mentoring and guiding A3, A2 & A1 as and when required (being role model)

- Training A3 & A2 for recruitment & induction training

- Career Path alignment and IDP Growth for Reporters

Must Have :

- Strong grasp on advanced Analytics - ML & Statistics(via. Python/R)

- Experience in Stakeholder Management

- Good at Storytelling & Visualization through Powerpoint & Tableau

- Exposure to project management tools such as JIRA/Trello/Asana etc.

- Strong communication and interpersonal skills

Good to Have :

- Program Management

- Strategic Thinking (OKR)

- People Management

- Design Thinking

Essential attributes

- Should be able to think tactically as well as strategically - focus on short term delivery as well as think from a strategic perspective on the long term growth of team

- Focus on development of individual reportees in team, allows team members to learn from him

- Ability to handle pressure & cope well in changing environment

- Reliability in terms of delivery of team OKRs and market expectations

- Passion towards MiQ - contribution towards org building activities

At MiQ, we don- t just accept the differences of our people, it is what builds us as a community. MiQ is very proud to be an equal opportunity workplace.

Women-friendly workplace:

Maternity and Paternity Benefits

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