Associate Manager - Business Analytics - Media Analytics Team

Company Profile : A client of Upgrade HR Consultants who are pioneer in Media Analytics and Technology.

THE ROLE

We are looking for a Associate Manager in the Media Analytics Team, who can work on live media campaigns and lead the business analytics delivery for a specific market. Media Analytics Team works with their counterparts - Sales, Client Services, Traders, Solution engineers and plays a significant role in end to end campaign management cycle and client-specific projects.The ideal candidate is someone who has a breadth of skills, expertise and experience in analytics domain preferably in the ad-tech industry, someone who can diligently work hands-on on projects as well as manage all aspects of an analytics project from problem definition to insight delivery.

The candidate will be responsible for working on digital media campaigns and leading a team of analysts. The candidate will also be responsible in ensuring that team members have good collaboration, interaction and working mode with market counterparts, stakeholders and other internal teams.

JOB RESPONSIBILITIES

- Develop strong commercial awareness, identify opportunities to grow business and actively take part in Market objectives setting and prioritization

- Interact regularly with Market leadership to set and manage expectations aligned to team's capabilities

- Inspire and lead a talented team of analysts

- Work on live media campaigns - set-up, optimization and creation of actionable insight reports that have client impact

- Decipher client problems from varied verticals into actionable analysis

- Ensure world class insights and advanced analytical outputs are delivered by utilizing the rich online advertising auction data, universal/capture pixel data and 70 odd other data streams at your disposal

- Design and develop data-driven exploratory analysis as well as predictive and decision models to solve business problems across a range of advertiser categories

- Proactively produce stories that help the markets in Analytics pitches

- Troubleshooting tech/product hindrance across challenging campaigns

- Implement, enforce and monitor best practices, drive the Internal tool adoption in the market

- Play key stakeholder role in internal tool development

REQUIRED EXPERIENCE

- 5+ years of experience in business analytics or analytics consulting.

- At least 1 year of experience in project delivery management and people managed a team of 4+ members.

- Demonstrated ability to set strategy/direction and follow through on execution while maintaining high levels of quality

- Proven track record of exceeding performance expectations and delivering results

- Ability to manage, coach and mentor team members

- Proven problem-solving skills with the ability to anticipate roadblocks, diagnose problems and generate effective solutions

REQUIRED SKILLS :

- COMMUNICATION SKILLS - Good verbal and written communication & data presentation skills, including the ability to effectively communicate with both business and technical teams

- A leader - someone who takes ownership of a task, builds a vision for it and inspires others around them to get behind it.

TECHNICAL PROFICIENCY -

- Expertise in SQL, Excel and PowerPoint

- High degree of comfort with either R or Python

- Beginners level knowledge of Tableau/R Shiny

- Knowledge of big data processing tools/frameworks like Hive, Qubole, AWS

- Experience implementing Clustering and Regression algorithms on Datasets

- PROJECT MANAGEMENT SKILLS - Tracking time-resource engagement for projects/deliverables to ensure timely deliveries. Should be able to function in a high pressure environment. Demonstrate high degree of organization and ability to manage multiple, competing priorities

- ANALYTICAL THINKING - Should follow a logical approach towards solving business problems. Should be able to step in on open ended analytics problems and provide solutions and ideas on what's possible

- PROACTIVENESS - Being able to independently come up with ideas and advise commercial teams on ideas for analysis/opportunities for upweights

- ATTENTION TO DETAIL - Good sense of attention to detail, able to spot interesting patterns and outliers in data

- Be a strong TEAM PLAYER