Associate Investment Director - Media

Associate Investment Director

- Audience research in syndicated and 1st party data sources.

- Creative spec management.

- Creation of tactical plan presentation and supporting media plan templates.

- Creation of campaign analysis plan templates.

- Oversee the successful launch of campaigns using the "Launch Tracker".

- Maintain accuracy and timely updates of deliverable tracking documents for team.

- QA of media plan set up conducted by various Activation team members.

- Collate commentary on media performance and conduct first review on quality.

- Adherence to team quality standard for reporting template and delivery.

- Keep consistent track of campaign performance and target (monthly) across all channels, flagging needs for intervention.

- Use understanding of campaign and marketplace to contribute ideas for campaign experiments and also prioritize experiments contributed by other team members.

- Use understanding of campaign performance to contribute content to campaign wrap-up presentations.

- Act as lead for smaller, more easily managed campaigns as progress in band and client demands/allows.

- Manage accurate forecasts, media plans, and all key media planning documentation.