National Placement Head at Mployglobal
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Associate Director - Trade Marketing - Consumer Group (12-15 yrs)
We have an urgent requirement with one of the biggest Consumer Group at Delhi
Role: Trade Marketing (Female Candidate Only)
Exp : MBA With 12-15 yrs
CTC : 60-75 Lacs
Profile :
This position is responsible for 3 distinct lines of activities-
- Demand Forecasting, Trade Marketing and MIS.
- The position works closely with the Marketing function in execution of its key activities.
- The position devises strategies to augment sales all across products and sales channels.
It plans out various schemes for this purpose.
The position is accountable for :
1. Trade Marketing :
- Devise strategy and initiatives to increase sales of products and maximize market share
- Ensure effective implementation of plans
- Provide trade marketing inputs to enhance operational efficiencies
2. Planning and MIS :
- Devise strategies and facilitate implementation of processes for Demand Planning and robust sales MIS tool
- Incumbent has overall responsibility for assigning and managing the Trade marketing budget for all brands.
- Effective spends of BTL budget is critical especially in category considering purchase is impulse driven and trade have significant role to play.
Brief JD :
- Leading initiatives to drive shares, deliver better channel margins and deliver growths ahead of categories across channels.
- Managing trade marketing spends across channels to drive better efficiencies
- Lead demand planning for the organization
- Manage all channel programs.
- Develop customer activation programs for all trade channels
- New channel opportunity identification and business strategy development through GTM strategy
- Develop a consumer promotion strategy for traditional & modern trade channels.
- Sales Strategy and Planning : Route to market strategy, Defining productivity KPIs for the Trade BU, Sales & distribution plans for NPIs
Interested candidate with similar profile forward cv in word format mentioning current and expected package.
Ved
+91-9811762409
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