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16/12 Pratibha Mishra
Senior Consultant at Wenger & Watson Inc

Views:2316 Applications:241 Rec. Actions:Recruiter Actions:15

Associate Director - Seller Marketing - eCommerce - IIM/MDI/ISB/FMS (8-12 yrs)

Bangalore Job Code: 775966

1. Managing & growing brand of Seller Hub

- Creating a healthy top of the funnel for new seller acquisition through ATL/BTL/Digital channels

- Identify the needs and aspirations of sellers (through primary/secondary research) to help create a shared value proposition

- Manage & grow digital media engagement for the seller platform FB profile, Twitter handle & Seller community.

- Manage the PR for all the initiatives towards the sellers

- Manage the copy, creative & event management agencies

2. Driving engagement with all the sellers of Marketplace

- Conduct offline events across the country to drive engagement

- Drive engagement with existing sellers through digital as well as offline activities (seller meets, FGDs, etc).

3. Product Marketing

- Ensure that all sellers subscribe to the product launches & are able to conduct their business more effectively.

- Launch creative campaigns & brand various initiatives to drive recalling sellers.

- Drive all communication with the sellers through mails, PNs, platform

- Responsible for communication efficacy(open/clickrates)

4. Manage Learning & Development charter

- Create engaging content various launches & initiatives & drive adoption for the same

- Fulfill all training needs of sellers wrtany aspect of the business onboarding, operations, business growth, experience, new platform feature launches , initiatives like GST etc.

Qualifications and experience:

- 8+years of relevant work experience in e-commerce or product companies.

- MBA in Marketing from tier 1 college.

- The candidate should be highly creative in terms of idea generation, storyboards, campaign launches.

- The candidate should possess an analytical bend of mind and should be comfortable with ambiguity

- Candidate should have good stakeholder management skills for this level of experience

- Program management skills, relationship management, interpersonal communication 

- Ability to work with multiple cross-functional teams with an eye for detail.

Women-friendly workplace:

Maternity and Paternity Benefits

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