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Senior Consultant at Naukri.com
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Associate Director - Performance Marketing/Growth Marketing - Hospitality Startup (10-15 yrs)
Job Responsibilities:
- Leads the performance and growth marketing vertical.
- Define and orchestrate all online and offline marketing strategies and global campaigns efforts across marketing channels including web, SEM, Paid Social, webinars, email, BTL/ATL campaigns.
- Responsible for Performance Marketing, able to track growth marketing metrics and conversions to revenue. Responsible to continuously evaluate the performance and ROI of campaigns, adjusting demand tactics and strategy accordingly
- Regularly measure, optimize and report out on key demand and supply generation (digital and non-digital) efforts to ensure that target alignment for business
- Contribute to the growth and profitability of the company by ensuring high customer satisfaction rates, creating repeat customers, and creating efficiencies.
- Design, Build and Optimize Websites and acquisition strategies - expert understanding of SEO, SEM, Google Analytics, Salesforce, and other key web technology
- Work closely with Revenue, Supply Growth, Marketing, and sales to deploy campaigns and ensure alignment across teams for both acquisition and retention
- Build systems and processes that will track and report on key performance metrics and use data to optimize campaign strategies continually
Required Skills:
- Good in strategic thinking and data-driven decision-making ability
- Ability to define and drive efficiency through continuous process improvement.
- Strong leadership skills and attention to detail.
- Strong working knowledge of the company's products, competitive products, and the market. -
Strongly inclined to do high-quality and impactful work in a dynamic environment Qualification and Experience:
- Bachelor or Master degree in Business administration, or relevant field with a minimum of 10-14 years of work experience in Growth Marketing with leading organizations/ marketing & advertising agencies
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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